The Effect of Word of Mouth on Sales: Online Book Reviews
The Effect of Word of Mouth on Sales: Online Book Reviews
J. Chevalier,Dina Mayzlin
2006 · DOI: 10.1509/jmkr.43.3.345
5,740 Citations
The Effect of Word of Mouth on Sales: Online Book Reviews
J. Chevalier,Dina Mayzlin