The Effect of Social Commerce Construct on Consumer Trust and Purchase Intention
The Effect of Social Commerce Construct on Consumer Trust and Purchase Intention
Vora Intan Cahayani,Ai Lili Yuliati
2020 · DOI: 10.36555/ALMANA.V4I1.1302
1 Citations
TLDR
The results of this research show that Social Commerce Construct has a significant effect on Consumer Trust and purchase intention at e-commerce JD.ID and has an indirect effect on Purchase Intention through Consumer Trust.