The effect of geographic colocation of same-brand outlets on electronic Word-of-Mouth (eWOM) valence: the role of ownership
The effect of geographic colocation of same-brand outlets on electronic Word-of-Mouth (eWOM) valence: the role of ownership
Moeen Naseer Butt
2026 · DOI: 10.1016/j.jbusres.2025.115933
Journal of business research · 0 Citations