The double-edged sword of incentivized referral: How invitation mechanisms undermine engagement in PDT-OBCs
The double-edged sword of incentivized referral: How invitation mechanisms undermine engagement in PDT-OBCs
Hongde Liu,Taiming Wang,Yue Xiao,Gaojie Pan
2026 · DOI: 10.1016/j.jretconser.2025.104686
Journal of Retailing and Consumer Services · 0 Citations