Technological Influence on Sales Performance: A Systematic Review of Drivers and Barriers in SME Digital Transformation

This article presents a systematic review of 40 peer-reviewed studies published between 2013 and 2023, exploring the technological influence of digital transformation (DT) on sales performance in small and medium-sized enterprises (SMEs). The review identifies key internal drivers, such as innovation, leadership commitment, and organizational culture, and external enablers, including e commerce, cloud computing, and social media, that collectively enhance SMEs’ agility, operational efficiency, and customer responsiveness. Drawing on theoretical frameworks such as the Resource-Based View (RBV), Dynamic Capabilities Theory, and Knowledge-Based Theory, the review elucidates how digital capabilities translate into tangible sales outcomes. However, structural and behavioral barriers, particularly financial constraints, skill gaps, and resistance to change, remain critical obstacles to widespread adoption, especially in resource-constrained contexts. The study concludes with recommendations for SME leaders and policymakers, emphasizing integrative strategies and support mechanisms to unlock the full sales potential of digital transformation.