Technological Development and Competitive Advantage: Driving Sustainable Performance in Culinary Startups.

: Technological advancements have intensified market competition, particularly in the culinary startup sector, where in Indonesia only 90% of startups are able to survive. This situation highlights the need for efforts to maintain and enhance sustainable performance, which can be influenced by technological capabilities and the competitive advantages possessed by the company. This study aims to examine the direct and indirect effects of Technological Capability (TC) on Sustainable Performance (SP), with Sustainable Competitive Advantage (SCA) as a mediating variable