strategic importance of performance measurement in business organisations: blending financial and non-financial performance measures.

This study explores the strategic importance of performance measurement in business organisations, accentuating the integration of both financial and non-financial performance measures. The study took a qualitative approach and followed a systematic literature review methodology informed by the Preferred Reporting Items for Systematic Reviews and MetaAnalysis (PRISMA) guidelines to ensure a robust and transparent process. This study thus synthesizes existing literature on performance measurement frameworks that highlight the benefits of a balanced approach that includes non-financial indicators such as internal business processes, customer satisfaction, employee engagement, corporate social responsibility, and stakeholder management. By examining various empirical studies and theoretical models, this study illustrates how blending financial and non-financial measures may enhance strategic decision-making, drive organisational performance, and foster sustainable growth. The review concludes by reflecting on the implications for theory, policy and practice, e that emphasised to practitioners on the need to seriously consider implementing the integrated performance measurement systems that would align with organisational objectives and stakeholder expectations that would reinforce the strategic role of performance measurement in attaining sustainable growth and long-term success.