Social Networking Sites: The New Era of Effective Online Marketing and Advertising
Social Networking Sites: The New Era of Effective Online Marketing and Advertising
Andreas N. Masouras,Avgoustinos Ioannou,Christos Papademetriou
2020 · DOI: 10.1007/978-3-030-36126-6_49
4 Citations
TLDR
It has been found that social network platforms, particularly YouTube, are very effective tools for companies to reach out the masses at a rapid pace with high cost advantage.