Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media
Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media
Jan Kietzmann,Kristopher Hermkens,Ian Paul McCarthy,Bruno Silvestre
2011 · DOI: 10.1016/J.BUSHOR.2011.01.005
4,967 Citations
TLDR
A framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups is presented, which explains the implications that each block can have for how firms should engage with social media.