Social Media Engagement and Consumer Patronage: The Moderating Role of Business Operation and Competition Intensity
Social Media Engagement and Consumer Patronage: The Moderating Role of Business Operation and Competition Intensity
N. Aghakhani,Chia-Wei Lin,H. Nikkhah,Michelle Carter
2025 · DOI: 10.1007/s10796-025-10666-3
Information Systems Frontiers · 0 Citations