Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
S. Bazi,Raffaele Filieri,M. Gorton
2023 · DOI: 10.1016/j.jbusres.2023.113778
Journal of business research · 168 Citations