Social Customer Relationship Management (SCRM): How Connecting Social Analytics to Business Analytics Enhances Customer Care and Loyalty?
Social Customer Relationship Management (SCRM): How Connecting Social Analytics to Business Analytics Enhances Customer Care and Loyalty?
M. Nadeem
2012
56 Citations
TLDR
How Social Media has become an undeniable influence on customer care is investigated and how companies can leverage SM to strengthen customer care and how SM channels enhances customer loyalty are examined.