Smart Tourism using Attractive and Safe Travel Recommendation Technology

The tourism sector was among the most affected sector during the COVID-19 pandemic and has lost up to USD 5.87 billion potential revenue. Since many countries closed the borders, including Indonesia, by applying travel restrictions and thus tourists postponed their visits. Whereas vaccine distribution has shown good progress as the vaccination percentage in Jakarta and Bali has shown promising results since the majority of its population has been vaccinated, and it helps many industries, including tourism, recover. However, the pandemic might change tourist behavior. In addition, information about tourist destinations is spread poorly in various sources, and it psychologically affects tourists’ decision to visit. Many works have been published to address this issue with the recommendation system. However, it does not provide geopolitical variables such as PPKM in Indonesia to ensure safeness for the tourist. Therefore, this research aims to enhance innovations in the tourism industry by considering the geopolitics factor into the system using Multiple Linear Regression. The result of this research demonstrates the effectiveness of geopolitics added variable on three different cities Jakarta, Java, and Bali. It can be implemented in a wide area in Indonesia. For further research, the proposed model can be used in a wide area in Indonesia and developed for a more comprehensive recommendation system.