Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda
Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda
L. Hudders,P. De Pauw,3 Authors,E. Rozendaal
2017 · DOI: 10.1080/00913367.2016.1269303
207 Citations