SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality.
SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality.
A. Parasuraman,V. Zeithaml,L. Berry
1988
24,758 Citations
SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality.
A. Parasuraman,V. Zeithaml,L. Berry