Self-Disclosure Enhances the Mitigating Role of Parasocial Relationships in Influencer-Brand Incongruence
Self-Disclosure Enhances the Mitigating Role of Parasocial Relationships in Influencer-Brand Incongruence
Ágnes Buvár,Nikolett Kalóz,2 Authors,Ágnes Zsila
2026 · DOI: 10.1080/15252019.2026.2656658
Journal of Interactive Advertising · 0 Citations