Scheme of User Privacy Protection Applied to Online Marketing
Scheme of User Privacy Protection Applied to Online Marketing
Maria das Gracas da Silva Oliveira,R. D. Queiroz
2013 · DOI: 10.1109/TrustCom.2013.48
1 Citations
TLDR
Based on past and current needs of new marketing trends and trying to balance the dilemma of privacy versus OBA, a scheme was developed to safeguard user privacy, as well as allow for the continued evolution of the OBA.