Rise of Augmented Reality and the impact of Virtual commerce on Consumer behavior and decision making

With the rise of online shopping & virtual commerce along to traditional physical retail, the world of commerce is changing dramatically. This study investigates how virtual commerce and offline shopping affect consumers' intentions to make purchases and explores how these factors influence customer attitudes and actions in the changing marketplace. Both Virtual commerce and offline shopping have significant advantages and disadvantages when it comes to satisfying customer needs, as the study indicates. The research finds gaps in knowledge about how a number of variables affect purchase intention in the dual environment of virtual commerce and offline shopping by exploring the problem description. A mixed-method approach is used in the study to test the conceptual model. Initially, ten respondents, five of whom were customers who work with retail companies in Egypt and five of whom were experts were subjected to qualitative interviews. A quantitative research methodology was then used, and the survey contained 395 useful respondents. Data from a broad consumer sample, including a range of demographics and purchase preferences, was gathered through surveys. With the