Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising
Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising
Nathaniel J. Evans,Dooyeon Park
2015 · DOI: 10.1080/10641734.2015.1023873
116 Citations