Research on the Integration of Rural

Traditional Handicrafts into the

High-Quality Development of Modern

Clothing Industry in the Context of the E-Commerce Era

Rural traditional handicrafts, as an important part of local culture, carry a wealth of historical and humanistic sentiments and have now become a treasure of Chinese traditional culture. In the era of rapid development of ecommerce, digital technology helps traditional handicrafts integrate into the innovative development of the modern clothing industry, becoming an important engine for promoting industrial marketing. The inheritance and development of modern clothing cannot do without the guidance of rural traditional handicrafts. Rural traditional handicrafts provide rich design concepts and unique creative sources for the development of modern clothing, creating a new industry that conforms to modern aesthetics. This paper explores the development path of integrating rural traditional handicrafts into the new modern clothing industry under the background of the ecommerce era, with the aim of promoting rural traditional handicrafts and finding a path of integrated development of “old” and “new”, “traditional” and “modern”, “Chinese” and “Western”. Through the Internet and ecommerce, new marketing channels are opened up, breaking through the limitations of time and space, reaching a broader consumer group, enhancing the popularity of modern clothing products, and strengthening market influence. It aims to fill the gap between traditional handicrafts and modern clothing innovation, enhance regional economic and scale benefits, adapt to the development trend of ecommerce, and promote the high quality development of the integration of rural traditional handicrafts into the new modern clothing industry, which is an important issue that needs to be urgently addressed.