Research on Sustainable Development of Folk Culture Industry in Henan

Henan province has a long history, rich folk culture resources. The forms of folk culture are diversified. But in terms of the development strength of Henan folk culture resources, it starts relatively late on the whole and the development is at an early stage. It hasn't formed regional bands. Problems are very prominent, such as no obvious brand advantage of folk products, small industry scale, low resources conversion rate, lack of innovation and talents. In order to realize benign development of Henan folk culture industry, it is necessary to use advanced regional culture idea, implement the combination of brand strategy and creation of creative industry of folk culture, integrate available resources, build the market of Henan folk culture industry and excavate innovative approaches to promote the development of folk culture industry. Keywords—Henan folk custom; culture; industry; development