Research on Live Marketing of East Buy Holding Limited

Since 2020, China's live streaming e-commerce industry has shown impressive development. Based on the research status of live streaming e-commerce, this paper analyzes the current model and effectiveness of East Buy Holding Limited, as well as the marketing model adopted. Through the analysis of people, goods, and venues, this paper analyzes East Buy Holding Limited's "knowledge driven sales" live streaming marketing strategy from four aspects: differentiation, functionality, added value, and resonance, and provide suggestions on the 4V marketing strategy.