Research on influencing factors of the development of cultural and creative industries based on grey factor analysis

In order to study the influencing factors of cultural and creative

industries (CCIs), the Grey Factor Analysis and 30 different indexes are

used to empirically analyze the correlation between the influencing factors

and the added value of CCIs in Shanghai. At the same time, main

environmental factors affecting the development of CCIs are explored. The

result shows that technology research and development, policy and government

financial support, human resources, social culture, cultural consumption

environment, cultural industry basis and development status are important

impacting factors on the development of CCIs in Shanghai. Based on the above

research results, this paper puts forward some countermeasures and

suggestions on the construction of a comprehensive environment to promote

the sustainable and healthy development of CCIs.