Research and Analysis on the Intentional Behaviour of Tourists in Scenic Spots Based on the Background of Computerized Big Data

: This paper is based on the background of big data research combined with certain tourism scenic development system, the amount of the overall tourist intention of the scenic area has been studied, in the direction of new media research also has a certain integration and analysis. From the scenic area of the new media approach to the study. This paper has made certain research and analysis on the basis of big data combined with the visual impact of landscape design, and has made new research directions and breakthroughs in the combination of historical landscape analysis and computers. The research results of this paper can not only further improve the theoretical system of neighbourhood tourism development and raise the level of evaluation and analysis of such tourism projects, but also provide a more comprehensive and accurate analysis and grasp of the relevant influencing factors, so as to formulate sustainable development strategies and improve its comprehensive development level on the basis of clear scientific development trends. The new media landscape creativity research in this paper meets the higher needs of people in the new era on also does great groundwork for the new media research field.