REKLAMLARDA CİNSEL ÇEKİCİLİK KULLANIMININ TÜKETİCİLER ÜZERİNDEKİ ETKİSİ: BİSCOLATA REKLAMLARININ YOUTUBE KANALI ÜZERİNDEN NETNOGRAFİK BİR İNCELEMESİ

The aim of the study is to show that how the using of sexual appeals in advertisements has an impact on the consumers and how consumers are reacting to these advertisements.