Reexamining the Link Between Customer Orientation and Business Performance: The Role of Information Systems
Reexamining the Link Between Customer Orientation and Business Performance: The Role of Information Systems
Zhen Zhu,C. Nakata
2007 · DOI: 10.2753/MTP1069-6679150301
132 Citations
TLDR
It is determined through a survey that customer orientation contributes to business performance, first by influencing market performance, which in turn, determines financial performance.