Realistic Dilemmas and Relief Strategies for the High-Quality Development of Sports Consumption in China from the Perspective of Digital Economy

At the historical node where the "Digital China" strategy and the construction of a "Leading Sports Nation" intersect deeply, the digital economy, with its high innovation, strong permeability, and broad coverage, is becoming the core engine driving the high-quality development of sports consumption in China. The high-quality development of sports consumption is not only an important pivot for expanding domestic demand and building a new development pattern of dual circulation but also an inevitable requirement for meeting the people's growing needs for a better life. Abandoning the traditional quantitative empirical paradigm, this paper, based on the dual perspectives of Marxist political economy and New Institutional Economics, constructs a theoretical analytical framework of "Power Change - Efficiency Change - Quality Change" to systematically explain the internal mechanism of the digital economy empowering sports consumption. The study posits that the digital economy provides new growth momentum for sports consumption by reshaping production functions, reducing institutional transaction costs, and innovating consumption scenarios. However, examining current practices, China's sports consumption still faces multiple deep-seated dilemmas in the process of digital transformation: digital infrastructure construction has "soft and hard" shortcomings, and key technologies lack autonomy; the circulation of data factors faces dual blockages of "islands" and "barriers," and privacy security risks are prominent; the supply of high-quality digital sports products has a structural gap, and the virtual-real integration experience is fragmented; the inequality of consumption caused by the digital divide remains severe. Aiming at these bottlenecks, this paper, combining the successful experiences of developed countries, proposes relief strategies such as consolidating new digital infrastructure to build a solid development base, deepening supply-side structural reform to enrich the product system, improving the digital governance system to optimize the consumption environment, building a multi-level talent cultivation mechanism, and adhering to the inclusive orientation, aiming to provide solid theoretical support and practical directions for promoting the modernization and consumption upgrading of China's sports industry.