Product Placement and Paradoxical Identification: The Effect of Villains on Consumer Attitude and Behavior
Product Placement and Paradoxical Identification: The Effect of Villains on Consumer Attitude and Behavior
Maryana Schmidt Pinto,Paulo Sérgio Reinert,3 Authors,A. Edral
2026 · DOI: 10.1080/10496491.2026.2665265
Journal of Promotion Management · 0 Citations