Product Marketing on the Internet
Product Marketing on the Internet
C. Subramaniam,M. Shaw,D. M. Gardner
2000 · DOI: 10.1007/978-3-642-58327-8_7
8 Citations
TLDR
New consumer processes on the Internet are presented and it is shown how they enhance the fulfillment of the consumer purchase needs and also support interactive marketing in product marketing using the Internet.