Product labelling in the market for organic food: Consumer preferences and willingness-to-pay for different organic certification logos
Product labelling in the market for organic food: Consumer preferences and willingness-to-pay for different organic certification logos
Meike Janssen,U. Hamm
2012 · DOI: 10.1016/J.FOODQUAL.2011.12.004
645 Citations
TLDR
It is concluded that it is advisable to label organic products with well-known organic certification logos that consumers trust, and organisations owning an organic labelling scheme should put effort into measures for increasing consumer awareness of the logo.