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Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience?

R. Reber,N. Schwarz,P. Winkielman

2004 · DOI: 10.1207/s15327957pspr0804_3
Personality and Social Psychology Review · 2,626 Citations

TLDR

This work proposes that aesthetic pleasure is a funnction of the perceiver's processing dynamics: the more fluently perceivers can process an object, the more positive their aesthetic response, and reviews variables known to influence aesthetic judgments, and traces their effects to changes in processing fluency.