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Predicting customer churn using machine learning: A case study in the software industry

João Rolim Dias,Nuno António

2023 · DOI: 10.1057/s41270-023-00269-9
Journal of Marketing Analytics · 8 Citations

TLDR

Six popular Machine Learning models: Random Forest, AdaBoost, Gradient Boosting Machine, Multilayer Perceptron Classifier, XGBoost, and Logistic Regression were developed to assess which one would have a better performance and experimental results show that boosting techniques such as XGBoost present the best predictive performance.