Predicting Customer Churn: Customer Behavior Forecasting for Subscription-Based Organizations
Predicting Customer Churn: Customer Behavior Forecasting for Subscription-Based Organizations
Leonidas Katelaris,Marinos Themistocleous
2017 · DOI: 10.1007/978-3-319-65930-5_11
European, Mediterranean and Middle Eastern Conference on Information Systems · 2 Citations
TLDR
This paper aims to report on the research issues around customer churn and investigate previous customer churn prediction approaches in order to propose a new conceptual model for customer behavior forecasting.