Perceptions on Digital Transformation: Leadership Position versus Organizational Size

The main goal of this study was to determine how well digital leaders align with the four key digital themes and their related concepts for transforming technology into business success. Additionally, the study aimed to investigate whether digital leaders' perceptions of these themes and constructs varied based on the size and position of their organization. To accomplish this goal, the researchers surveyed leaders and managers using questions adapted from a leading digital book published by Harvard Business Press, assessing the four themes and nine perception constructs. The overall findings revealed positive correlations among constructs within the same theme and across all themes, alongside some disparities among leaders of different organizational sizes and positions in several constructs. In conclusion, actions necessary for leaders to mobilize digital transformation within the organization and sustain the digital transition were proposed, drawing upon a change management model.