PERCEIVED EFFECTS OF SOCIAL MEDIA SELF-EFFICACY ON INFORMATIONAL USE, LONELINESS, AND SELF-ESTEEM AMONG SENIORS

This study investigates the perceived effects of social media self-efficacy on informational use, loneliness, and self-esteem among older adults in San Francisco, Luna, Apayao. Grounded in Bandura’s self-efficacy theory, the Uses and Gratifications Theory, and Self-Determination Theory, the research explores how seniors’ confidence in using social media platforms influences their ability to seek information, maintain social connections, and foster psychological well-being. Employing a quantitative research design complemented by interviews, the study utilizes standardized instruments-including the Social Media Self-Efficacy Scale, Information Use Scale, UCLA Loneliness Scale, and Rosenberg Self-Esteem Scale-to collect data from purposively selected seniors aged 60 and above who are active social media users. Findings are anticipated to reveal significant relationships between social media self-efficacy and the dependent variables, suggesting that higher self-efficacy correlates with increased informational use, reduced loneliness, and enhanced self-esteem. The results aim to inform targeted interventions, digital literacy initiatives, and support programs tailored for older adults in rural communities, contributing to the broader understanding of digital engagement and well-being among seniors.