PERANCANGAN ULANG UI/UX WEBSITE BUMDES BATURITI MENGGUNAKAN METODE SUS DAN DESIGN THINKING

Badan Usaha Milik Desa (BUMDes) Baturiti is one of the businesses managed by the Baturiti village government. In this technological era, BUMDes Baturiti has a website used for marketing their products. Surprisingly, the BUMDes Baturiti website has a user interface and user experience (UI/UX) that falls into the "Poor" category. This was revealed after conducting UI/UX testing using the System Usability Scale (SUS) method. SUS is a method for evaluating the usability of a product or system based on user perceptions. This method uses a questionnaire consisting of 10 items to evaluate the user's experience in using a product or system. The average score obtained from the first testing was 33.16, falling into the "Poor" category. Subsequently, this research focused on redesigning the UI/UX using the design thinking Smethod, a method for generating solution ideas for a problem. This research was carried out by implementing all stages of design thinking, namely empathize, define, ideate, prototype, and testing. After redesigning the prototype and conducting a second round of testing, the BUMDes Baturiti website prototype obtained a score of 88.5, falling into the "Highly Acceptable" category. Thus, the redesigned UI/UX prototype for BUMDes Baturiti is highly suitable for further development in the future.