PERAN DARI E-WOM, PERCEIVED SECURITY DAN PERCEIVED WEB QUALITY TERHADAP PURCHASE INTENTION MELALUI CONSUMER TRUST (STUDI PADA LAZADA.COM)
PERAN DARI E-WOM, PERCEIVED SECURITY DAN PERCEIVED WEB QUALITY TERHADAP PURCHASE INTENTION MELALUI CONSUMER TRUST (STUDI PADA LAZADA.COM)
Chendyoga Surya Tantoro,Amie Kusumawardhani
2019
0 Citations
TLDR
The result show that the electronic word of mouth has a positive and significant effect on consumer trust, perceived security has a negative and significant impact on consumer Trust, and consumer trust has apositive and significantEffect on purchase intention.