Peran Banua Topobalu dalam Meningkatkan Daya Saing UMKM

This study explores the role of the local digital platform Banua Topobalu in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs), focusing on Anggiecraft MSME in Parigi Moutong Regency. MSMEs in rural areas often face challenges in adopting technology and engaging in digital marketing. This research evaluates how Banua Topobalu helps overcome these limitations. Unlike previous studies that focused on national marketplaces, this research offers a new perspective by examining the use of a local platform. The study employs a qualitative case study method through interviews, observations, and documentation. The findings show that Banua Topobalu contributes to improved marketing relationships, increased revenue, and expanded market reach. In conclusion, local digital platforms can effectively support the digital transformation of MSMEs, especially when accompanied by continuous technical assistance.