PENGARUH INOVASI PRODUK BARU, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PC TABLET APPLE iPad (STUDI KASUS PADA MAHASISWA PENGGUNA iPAD DI FISIP UNDIP SEMARANG)

This research suggests improving product innovation with consumer oriented value, which is provides more diverse features, maintainning brand image that Apple have already achieved, and affordability of price to acquire broader market to reduced market shifting probability and improve purchasing decision.