Pengaruh Brand Image dan Sales Promotion terhadap Keputusan Pembelian menggunakan Aplikasi OVO Di Royal Plaza Surabaya
Pengaruh Brand Image dan Sales Promotion terhadap Keputusan Pembelian menggunakan Aplikasi OVO Di Royal Plaza Surabaya
S. Kolifah,Ayun Maduwinarti,Uthe Nasution
2020 · DOI: 10.30996/JDAB.V6I1.4061
4 Citations
TLDR
This study examines the effect of Brand Image and Sales Promotion on purchasing decisions using OVO applications at Royal Plaza Surabaya to indicate that Brand Image has a positive and significant effect on Purchasing Decisions using Ovo.