Pemanfaatan Gaphics Designer Software untuk Meningkatkan Kreativitas Promosi Produk para Pengusaha UMKM di Kota Tegal

TLDR

Based on the analysis of Community Service Team Study Program D IV Informatics Engineering Polytechnic of Harapan Bersama Tegal that UMKM entrepreneurs can be given training to be able to make their own all forms of business promotion which includes logos and pamphlets, graphics designer software that is very easy and fast in operation is selected.

Abstract

Micro Small and Medium Enterprises (MSMEs) have a fairly high role in the economy in Indonesia. MSMEs are able to provide jobs and generate useful output for the community. However, in its development, MSMEs still encounter various obstacles to advance their business. One such obstacle related to the marketing of its business products. Solutive steps that can be taken to improve the promotion of products is to create an attractive promotional design. Based on the analysis of Community Service Team Study Program D IV Informatics Engineering Polytechnic of Harapan Bersama Tegal that UMKM entrepreneurs can be given training to be able to make their own all forms of business promotion which includes logos and pamphlets. Therefore selected graphics designer software that is very easy and fast in operation that is AAA Logo and Canva. The training was held for two days on 23-24 December 2017. The training implementation in the framework of Community Service was running very well and the participants were able to create their own logo and brochures of their products independently.