Parasocial Relationship, Brand Attitude, and Purchase Intention: A Dual Mediation Model
Parasocial Relationship, Brand Attitude, and Purchase Intention: A Dual Mediation Model
Jiaqi Li,Md. Sajjad Hosain,Fahim Uz Zaman
2025 · DOI: 10.1080/15332667.2025.2508024
Journal of Relationship Marketing · 3 Citations