OPTIMIZATION OF MANAGING THE INTERACTION OF PARTICIPANTS IN THE SUPPLY CHAIN OF MEGALOPOLIS CONSTRUCTION FACILITIES WITH TOOLS FOR RESTRUCTURING THE COMMUNICATION SYSTEM WITH THE INTEGRATION OF DIGITAL TECHNOLOGIES

The purpose of this article is to provide a scientific justification for the need to optimize the supply chain interaction management system for construction projects in a metropolis using tools for restructuring the communication system with the integration of digital technologies and to develop practical recommendations for the implementation of these tools in the production processes of construction companies. The relevance of considering this issue is due to the fact that modern megacities are faced with growing demands for the efficiency of construction processes, which is due to the increasing pace of urbanization and the need to meet strict project deadlines. This article analyzes the main problems that arise when coordinating complex multi-level processes characteristic of the supply chain management system at the current stage of its development. Approaches and practical recommendations are proposed for reorganizing the communication system based on digital platforms that allow increasing the level of synchronization between supply chain participants, reducing the risks of errors and delays. To write this article, methods of analyzing publicly available data, various methods of process modeling and examples from the practice of leading companies in the construction industry were used, with their help, the following main points can be highlighted. The main optimization methods are tools based on blockchain technology, artificial intelligence, cloud computing and the Internet of Things (IoT). The results of the study confirm the need to apply digital transformation to enhance the competitiveness of companies in the construction industry and ensure high-quality development of the supply chain management system in a metropolitan area. The practical significance lies in the possibility of implementing the proposed solutions in order to improve the efficiency of interaction between supply chain participants.