Opening the black box of Growth Hacking: Insights into the microfoundations of Lean Startup Capabilities
Opening the black box of Growth Hacking: Insights into the microfoundations of Lean Startup Capabilities
Caterina Foggetti,A. Natalicchio,L. Ardito,V. Albino
2025 · DOI: 10.1016/j.jbusres.2025.115272
Journal of business research · 4 Citations