Online privacy and marketing: Current issues for consumers and marketers
Online privacy and marketing: Current issues for consumers and marketers
B. Parker
2008 · DOI: 10.4018/978-1-60566-012-7.CH012
2 Citations
TLDR
This chapter discusses the ways in which the Internet as a marketing medium introduces additional privacy concerns, including the use of spyware and cookies, word-of-mouth marketing, online marketing to children, and theUse of social networks.