Online brand community engagement: Scale development and validation
Online brand community engagement: Scale development and validation
Brian J. Baldus,Clay M. Voorhees,R. Calantone
2015 · DOI: 10.1016/J.JBUSRES.2014.09.035
566 Citations
Online brand community engagement: Scale development and validation
Brian J. Baldus,Clay M. Voorhees,R. Calantone