Online Advertising Intermediary: How Online Advertising Works?
Online Advertising Intermediary: How Online Advertising Works?
P. Hanafizadeh,M. Behboudi,Hamideh Mokhtari Hasanabad
2014 · DOI: 10.4018/ijom.2014010103
5 Citations
TLDR
This study introduces an e-business framework in advertisement intermediating in the form of a framework so that lets advertisers advertise in customized way and focuses on displaying a personalized ad for each user by which marketers could redirect their visiting prospects into becoming their own consumers.
