One-Step and Two-Step Advertising Information Flows on Social Media: How Chinese College Students Find and Distribute Information about Advertised Products Using Renren
One-Step and Two-Step Advertising Information Flows on Social Media: How Chinese College Students Find and Distribute Information about Advertised Products Using Renren
Jiaojiao Xu
2014
0 Citations
TLDR
This chapter discusses the effects of advertising message flow on audience’s Attitudes Towards Advertising Messages on SNSs, and the two-step and one-step flow of Communication Theory are studied.