On the Go: How Mobile Shopping Affects Customer Purchase Behavior
On the Go: How Mobile Shopping Affects Customer Purchase Behavior
R. Wang,E. Malthouse,L. Krishnamurthi
2015 · DOI: 10.1016/J.JRETAI.2015.01.002
521 Citations
On the Go: How Mobile Shopping Affects Customer Purchase Behavior
R. Wang,E. Malthouse,L. Krishnamurthi