Omnichannel retailing: Digital disruption and retailer opportunities
Omnichannel retailing: Digital disruption and retailer opportunities
D. Rigby,K. Miller,Josh Chernoff,S. Tager
2012
1 Citations
TLDR
This issue reviews October sales performance and macroeconomic drivers, explores how digital technologies are changing consumers’ shopping behaviors, and describes how traditional retailers are evolving to win in an increasingly omnichannel world.
